A recent study by the Kelsey Group reveals that more small and midsized businesses are using digital media, specially the Internet, to promote or advertise their business. Their study, conducted with research partner ConStat, indicates that the penetration of digital/online media increased from 73 percent in August 2008 to 77 percent in August 2009, while that of traditional media such as TV, radio, and print decreased from 74 percent to 69 percent during the same period.
This is a clear indicator that the Internet has become an important source for many businesses to generate and manage their business. Potential business can come anywhere – from their website, queries in search engines, online ads, and lately even social networking sites. According to the study, for businesses that track lead sources, the percentage that does so using the Internet has increased from 22 percent in 2008 to 30 percent in 2009.
Although the Internet can often be a scary for many SMB’s and their prospects place with threats such as spam, malware, phising, and more, this study reveals that it is still a source of tremendous value for those who know how to use it effectively.
- If you’re a Microsoft Partner you can access my 5W50 Webinar “Building Your Online Marketing Engine” If you’d like a copy of the presentation don’t hesitate to drop me an email and request it
- Online Media Ad/Promo Use Eclipses Traditional Among SMBs