Hidden IT costs can be stifling your company and you just don’t know it. It’s important to assess what those costs are and find a way to help your business perform better. In this day and age, few businesses (if any) can survive without an IT arm. Every business, big...
Hold on to your mobile devices: IDC predicts 20.9% growth in smartphone sales from 2009 through 2013. Symbian and Research In Motion (RIM) remain the market leaders, but you can be sure that competition will intensify with giants Microsoft, Google and Apple in the...
A recent study by the Kelsey Group reveals that more small and midsized businesses are using digital media, specially the Internet, to promote or advertise their business. Their study, conducted with research partner ConStat, indicates that the penetration of...
Whether the economy is up or down, no matter what is happening in the world, most small business owner’s work hard anyway. It’s never been easy to start a business, nurture its growth and succeed in any line of business. It’s competitive, more so in...
Brand building is indeed a journey. Branding is all about how your product or service is perceived by customers and potential customers. A brand marketer attempts to manipulate brand awareness by associating traits they would like consumers to associate with the...
