Never before have startup entrepreneurs and small business owners had access to so much marketing advice and tools as we have today on the Web. There are hundreds of free or near free tools out there that you can use: from sites that help you create your own logos,...
Whether the economy is up or down, no matter what is happening in the world, most small business owner’s work hard anyway. It’s never been easy to start a business, nurture its growth and succeed in any line of business. It’s competitive, more so in...
Brand building is indeed a journey. Branding is all about how your product or service is perceived by customers and potential customers. A brand marketer attempts to manipulate brand awareness by associating traits they would like consumers to associate with the...
One of the key characteristics of Web 2.0 is participation, collaboration and moderation through the use of web applications. Web 2.0 sites derive their power from the human connections and network effects from this characteristic that is made possible, and grow in...
While the internet essentially puts the entire world right outside your storefront door, there are challenges to selling abroad – from shipping to understanding local customs and preferences. PayPal has put together a new resource to help small businesses sell...
